Nidhi Raj, Team member of Global Action on Poverty (GAP)

Nidhi Raj

Lead – DEN & Serve
GAP

Nidhi Raj has nearly 16 years of experience in business strategizing, marketing and branding. She has worked with various industries like retails, FMCG, apparels and media.

Her work in these areas and markets has made her an expert in consumer understanding of Indian Market. She had worked as Marketing Head for India for MNCs like Jockey, Hanes and others.

Her expertise also comes in initiating and strategising new product development and launches in the market. She has also worked as consultant for business strategising, marketing and branding for various MNC clients.

Apart from this from

last 4 years she has taken a deep interest in the social sector and has supported various organisations along with counselling as an independent consultant.

Nidhi has been associated with GAP since 2015 and leads the GAP DEN and Serve programs. Prior to this, she was working with GAP as lead for Changemakers.

Her objective is to understand the Indian social segment and help and support the Changemakers who have taken up the vision of eradicating poverty.

Nidhi has a Bachelors degree in Physics & MBA Marketing from M.G. University, Kerala and has done leadership training with Franklin Covey.